Bloomsbury is an area of the London Borough of Camden, located between Euston Road and Holborn.  It was developed by the Russell Family in the 17th and 18th Centuries into a fashionable residential area.  It is notable for its garden squares, literary connections and numerous cultural, educational and health care institutions.  Bloomsbury Square was laid out in 1660 by Thomas Wriothesely, 4th Earl of Southampton.  Much of the district was planned and build by James Burton.

Bloomsbury has no official boundaries, but is roughly defined as the square of territory bounded by Tottenham Court Road to the west, Euston Road to the north, Gray’s Inn Road to the east and either High Holborn or the thoroughfare formed by New Oxford Street, Bloomsbury Way and Theobalds Road to the south.

Noted educational institutions located with Bloomsbury include University of London, University College London, Institute of Education, Birkbeck, London School of Hygiene and Tropical Medicine and the School of Oriental and African Studies.  Health care institutions within Bloomsbury include Great Ormond Street Hospital, The National Hospital for Neurology and Neurosurgery, University College Hospital and the London Hospital for Integrated Medicine.